The exhibition will present the topics and styles embraced by Generation
Z, i.e. the youngest generation of UMPRUM students, born between 1994
and 2004. It reflects on the generational contingency of these topics, as well
as on the specific experience, knowledge and skills, but also concerns peculiar
to the youngest creators. The common aspects are sensitively explored
here: the blurring of boundaries between
the virtual and the real worlds, longing for the world that is gone forever,
searching for and uncovering authentic identities, but also self-stylization through digital media. Acknowledging
the contributions of the emerging creative generation in the fields of
architecture, design, and art can serve as the basis for mutual
intergenerational understanding and collaboration both within the academy and
externally, in the framework of various formal and informal structures. The
exhibition presents the entire scope of disciplines and media taught at UMPRUM,
from architecture and design, through graphic design, animation and fashion, to free
art and the theory of art and design.
